Stickers

The be able to visually communicate the ‘take your top off’ message I made an intervention that involved place a number of small, medium and large sized stickers mostly on plastic drink bottles but also in recycling and non recycling bins, vending machines and on other food related products that had similar plastic tops. That was done in LCC College and in Tescos Brixton.

By the end of the intervention week, all leaflets available at the LCC cafeteria had been taken by students or local people and the small experimental recycling bins were already half full, meaning that some people were successfully taking their tops off!

LEAFLETS

The leaflets were designed as folded A4 with the same visuals on the cover and different illustrations and elements on the inside used to inform and reassure the campaign message. They were designed to be unfolded and to tell a different message each time they were unfolded further. During the intervention they were placed close to the mini recycling bins creating an interest from the surrounding audience who would sometimes read it and put it back or take it home.

LABELS

One type of label was designed and used to be placed in small or big recycling and non -recycling bins. They contained an illustration of a hand removing the tops and information about why and how you should recycle the tops. The labels used similar colours to the rest of the materials.

Posters

These two posters were used on the display that the Dorset Council does after the beach surveys.

These 3 posters were used as supporting materials to the rest of the campaign and to promote curiosity among the public. They were made into three different retro 30’s inspired illustrations and placed on the LCC college.